Julie Rhodes Photography: September 2009

cost of custom photography

This is a great article about the costs and benefits of custom photography.
———————————————

Digital technology is brilliant. The digital revolution has brought amazing flexibility and amazing amounts of control for the photographer, the hobbyist, the professional, the amateur. With flexibility comes a price though. Camera equipment is still considerably more expensive when you factor in its lifespan, the need for additional resources for processing those images, the time it takes to get a usable image and the effort that goes into all of this.
Even though you pay $1.99 for a print at your local drugstore and paying for film is pretty much a thing of the past (although you still pay for memory) you may be wondering why you may pay upwards of $40, 50, 70, 90 for a custom photography print. Some photographers hear this statement every once in awhile:
“How in the world can you charge $60 for an 8×10 if it costs me less than $2 to print at the local drug store?”

The answer is multifaceted and has a lot to do with the time, aforementioned equipment costs, artistic vision and reputation of the photographer, expertise and the usual costs of running a legitimate business.

TIME of the CUSTOM PHOTOGRAPHER:

Approaching it from a time standpoint, for instance let’s imagine if you will that you have hired a photographer who has work that you love and that is travelling an hour to/from your on location session. Time break down:
-session prep time (30 mins - 1 hour, includes equipment and back up equipment checks + vehicle checks)
-one half hour travel time TO session
-15-30 minutes prep time at client’s home
-90 minutes-2 hours with client photographing subject
-one half hour travel time FROM session
-30-45 minutes uploading time from digital cards from camera to computer
-30-45 minutes time spent backing up the original images
-2-5 hours editing time to present you with a diverse gallery of edited images
-1 hour prep time getting ready for ordering
-2-3 hours time with client for ordering images
-1 hour sorting through and checking order
-30 minutes-1 hour prep time for delivery
-30 minutes-1 hour getting order shipped
-any additional phone time or time needed for add on ordering, shipment issues, quality issues
As you can see, average client time for a session ranges from just under 13 hours to 19 hours dependent on the photographer’s level of service. This is time dedicated only to your session. When the photographer charges $150-$300 for the photo shoot you are not just paying for the two hours of session time, you are paying the photographer for 12-19 hours complete time for your session.

COSTS of the CUSTOM PHOTOGRAPHER:

Regarding equipment costs, a good quality professional camera with a selection of good optical quality lenses and digital storage mediums and computer set up can run from $10,000-$30,000 costs dependent on the photographer. Even though you can purchase a really good quality digital SLR for about $2100 there are still other costs related to photography. A good lens for portrait photography can run up $900 to $2500. A dependable computer system/monitor with software loaded for business and creative usage can run $2500 to $8000 dependent on the photographer.
Then come lab costs for specialty products. A good photographer knows the lab is integral to their success. Photography labs dedicated to the professional photographer often cost more and offer a range of products that allows the custom photographer to continually offer new, innovative products for you, the discerning client.
Discussion of other costs of running a photography business could take awhile so we’ll skip the intricate details. There is of course much more: including costs of running the business, taxes, studio rental/mortgage if the photographer has ownership of a dedicated studio, vehicular costs, costs of advertising/marketing, costs of sample pieces that the photographer will likely bring to your session, etc.

APPLES to ORANGES:

Often times clients will mention to their photographer that X studio in the mall/department store only charges $25 for an 8×10 or they may mention other things related to discount photography chains. The fact is those discount chains make their money on volume, not on customized 1:1 service. According to several articles at the time, did you know that in February 2007 a rather well known discount department store that started in Arkansas closed down 500 of their portrait studios across the nation? The reason is simple, you cannot make money on 99¢ “professional” prints if you do not sell enough of them. Interestingly enough - those same studios that offer the loss leader packages often charge much much more for their a la carte pricing (as high as $40-50 for an 8×10). The whole reason the big department stores began offering portrait studios in the first place was to get you, the savvy consumer, in through their door so that you could spend more money with them in other departments. Your “PORTRAITS” are considered the true “loss leader”.
Going to a chain studio, as a consumer, you don’t have the benefit of 1:1 attention for 2 hours at your home where your child is allowed to explore, play and be comfortable in their home environment, nor do you get the experience that many custom photographers are known for or the lovely captures of natural expressions. You simply get a bare bones, “SAY CHEESE” experience. Keep this in mind when selecting a photographer.

REPUTATION/EXPERTISE of the PHOTOGRAPHER:

Being in demand, being well known for quality work, having a good reputation often costs time on the photographer’s part. Their expertise comes at a cost, their time learning their craft and learning the intricacies of lighting and the commitment put forth on their end to create a persona about their business that oozes professionalism. A great number of photographers go a very long time from the time that they purchase their first good camera to making money at the business of photography. Many photographers, when first starting out, rush in thinking that the business will be easily profitable in no time, how expensive could it be to get a camera and use it to create their dream? They often neglect to factor in the cost of business, the cost of equipment, software, back ups, etc..
Being of sound reputation, a better professional photographer knows that they must always reinvest in their business to create the reputation of being top notch. To create good work good equipment, reliable equipment, back up equipment is a necessity. The photographer who desires to be known as better/best/unparalelled reputation-wise knows that the most important thing they can do for their business is reliability and dependability. This is how reputations get built. Good work often is a wonderful side product of building that good reputation.
I hope this (lengthy) article helps shed some light on WHY a custom photographer is a better choice for your family’s memories. The photographs that are produced as a result of the professionalism and dedication that your photographer has will be cherished for a lifetime (or more) and great thought and consideration should be placed into hiring who is right for your family’s most precious investment.

Article written by Marianne Drenthe

I absolutely love photography, every tiny piece of it! It is so much more that pushing a button, I am building relationships, making connections, sharing moments with people that impact my life! I hit a fork in the road, it took a little while for the answer to be clear, but when the clouds opened up and the answer was there, nothing has felt more right in my life. I left the fork in the road took the road that my heart told me and have been off running ever since. I am very excited for this, I love hearing clients are booking me because of "me", the experience I provide, along with the love for my work. I love learning and growing and I am very excited for what is to come!

"They may forget what you said, but they will never forget how you made them feel."

~ Carl W. Buechner

Also what is a blog post without a pic!

I am a couple weeks into the start of my busy wedding season!

Christina & Derek were married a couple of weeks ago in Chatham. We had been going over the details via email for months as they had moved away, a few days before the wedding they were back in Chatham and we met for coffee.

Going through all the details they told me they wanted to have pictures done before the ceremony! I was so excited! This is a photographer's dream. When a couple chooses to meet before it is sometimes known as a "first glance", I was able to be present for that very intimate first moment, when this awesome couple saw each other for the very first time on their wedding day. It was awesome, to see the couple instantly relax, the incredible connection between the two of them and we had a ton of time for pictures!!

I was so honored to be included in their special day! Everyone was so extremely warm and welcoming!

Thanks Christina & Derek!

Cheers to life full of happiness!

Flowers: Oak Farms
DJ: Party Time DJ
Hair & Make Up: Modern Trends
Ceremony: Grace Christian Reform Church
Reception & Caterer: Aristos
Wedding dress: Laysieng Couturier